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About Me

Hi, I’m Jeff. I’m a 28 year old living in Santa Monica, CA.

I’ve loved eating meat my entire life.  From my mother’s flank steak to BBQ-soaked trips to Memphis and Kansas City, I’ve always considered myself a carnivore.  I’ve done crave case challenges at White Castle – hell, I even brought a friend there for Valentine’s Day one year (classy I know). The “Rib America” festival I went to a few years ago in St. Louis was one of the greatest days of my life – the best BBQ from around the country all on one street, not to mention George Thorogood playing on stage in the background. So it’s with a heavy heart that I say that I will rarely eat meat or any animal-based food ever again, if at all.

Most people reading this blog (at the onset, at least) know me and are probably thinking one or a combination of several things to themselves:

“No way he ACTUALLY gives up meat.”
“What in the hell is he thinking?”
“Who the hell cares?”

Let me go ahead and answer those questions for you to save you the trouble. I’m in it for the longhaul – this isn’t a phase or some crazy fad I’ve decided to try; it’s a complete lifestyle change and I’m fully committed to it. I’d been doing some casual reading about nutrition and learned a few things about organic foods (like Michael Pollan’s “In Defense of Food,”) but I didn’t really end up making any drastic dietary changes.  All that changed after I read Dr. T Colin Campbell’s incredible book “The China Study.”  In order to preserve my long term health, I’ve switched to a plant-based diet.  Basically, I’m a vegan, but I really don’t like to use that word, “vegan.” VEEEEGAAAAN. Ugh. It calls to mind dirty Birkenstock-wearing hippies living up in trees in Berkeley.  I could care less about those weirdos and their disgusting hair. Wash your goddamn hair and come down from the trees, for God’s sake!  My switch to a plants-only diet is supported by a tremendous amount of evidence that suggests eating animal-based and processed foods is highly correlated to chronic diseases such as certain cancers (liver, prostate, etc.), diabetes, heart disease, osteoporosis, Alzheimer’s, and a mess of other unsavory ailments I’d rather not have to deal with.  In other words, a Western diet begets Western diseases.

I started this blog to serve as a public diary of sorts to show others that while there may be some difficulties to getting rid of the animal-based foods in your diet, its not that tough.  In fact, there are so many delicious plant-based foods to eat its somewhat overwhelming.  I explore different kinds of foods to eat and drink, both raw and cooked, and I hope that readers will contribute suggestions for recipes and food items I’m missing out on.  America is the world’s best fed yet most undernourished country, and it’s all due to the fact that we don’t eat enough unprocessed fruits and vegetables, especially in their raw state.  That’s why I’ve become a plant eater, and I hope you’ll join me, or at least read this blog and start thinking about the food you’re putting in your body.

I’ve recently become a certified Nutritional Education Trainer and I’m beginning to work with clients and give group talks about the short and long-term benefits of a plant-based eating style.  Eating this way has changed my life for the better and I’d like to pay it forward.  I’m also certified in plant-based nutrition from the eCornell’s T. Colin Campbell-designed program.  If you’d like to set up a consultation appointment, email me at  You don’t have to be in LA to work with me, I’m happy to speak with you via skype or another form of videochat.  Learning how to change your eating style to lose weight, prevent disease, and clear your mind takes practice, and I’m here to help you make the transition.

7 Comments leave one →
  1. alison awissot permalink
    December 5, 2010 8:02 am

    What are the specifics? Would love to hear what you are actually eating!

  2. September 7, 2011 3:45 pm

    my husband (who you met at bethy and reid’s wedding) and i just watched forks over knives sunday night and are changed for life. so exciting that we have friends in this and are very pumped to read through your blog! congrats on your engagement to ariel…so happy for you both!!

    • September 7, 2011 4:27 pm

      Awesome! I just sent you a message via facebook, check it out.

  3. September 12, 2011 2:11 am

    It was great to meet you today Jeff! Keep in touch and let me know if you are ever down in my neck of the woods.

  4. January 13, 2012 7:11 pm

    Jeff – Glad I found your blog! I’m just going to start the NET training come February. It’s interesting you’re also doing T. Colin Campbell’s program too. Best of luck as a coach – I’m sure you’ll do a lot of good for a lot of people!

    • January 13, 2012 9:28 pm

      Thanks! Glad you found my blog too! I actually finished the eCornell course as well. Feel free to email me at if you have any specific questions about either course you’d like answered.


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